Overview
The Shop
Primarily a space to sell my journal series and books wholesale and direct to customer. I also offer a small line of drop-shipped POD products & prints.
Social Media Selling
This is what my “link in bio” looks like. This platform (stan store) will also host my digital products which will be released in June.
High Ticket Offer
I’ve been working with a mentor to help me build this funnel and marketing system. (I’ve traded many of my skills to be in rooms I couldn’t otherwise afford.) The funnel goes YouTube Ad > Free 45 Minute Webinar > discovery call (with vetting system) > enrolled client.
It’s taking us longer than usual to figure out my ad targeting because “abuse” and “relationship” are trigger words for the algorithm. We’re working with my ads now to figure out the workaround.
For this offer I’ve not only designed a 6 month program, I also created the 45 minute training, scripted, shot, & edited my ads, learned multiple new softwares including Davinci Resolve, WebinarJam, Funnlr, Zapier, and YouTube’s ad system.
Physical Products
The Legacy Log Series
Currently The Moonbook is available, with The Daybook, and The Kid’s Daybook releasing this month, and more to come including The Yearbook, The Handbook, The Guidebook, The Visionbook. (All designed and currently in the editing & proofing process.)
This series is dedicated to writing the intergenerational “handbook” that we don’t get as parents, while also providing a space to hold the memories of our lives—be them of light or shadow. Each ‘book’ is dedicated to a different flavor of wisdom and reflection, including a wordless, color based system in the Daybooks.
The Grief Guardian Coloring Book
An adult coloring book with information about grief, easy meditations, and ancestral reflections alongside the illustrations.
The Redefining Success Journal
Updated with daily affirmations focused on community care, transformative justice, and relational joy; the new Redefining Success Journal bring my past 4 years of study into the system I created in 2018.
The journal begins with activities focused on developing a sense of self that is tender with one’s pain, and equipped in the shadows.
The daily spread also now includes an invitation to track one’s mood through color leaving more space for non-verbal reflection.
There is both a full version (with opening exercises) and an abridged version for those who want to continue using the daily spread after their original journal fills.
The design language weaves through the Legacy Log series as well to create a cohesive journal language.
The journals will be released on my birthday, 3 June 2024.
POD Drop Shipped Products
I’ve worked to make my store as passive as possible so I can continue building out additional layers of my business.
I haven’t had space to promote much because my energy has been focused on created the products. Each time I do a marketing push though, I have a great response. I just need some time to build my marketing system for these products.
Digital Products
$5-15 Meditations
These meditations focus on different times of the day and are focused on repatterining the subconscious brain as a way to access the limbic system where trauma is stored.
$10-30 PDFs
These are my most financially accessible and passive forms of education. The PDFs are full of exercises and information, all focused on different aspects of making life easier.
The CDM Framework
is a system for making decisions and turning fantasy (suspended from reality) into vision (rooted in reality). It also looks at considering and facing the natural & inevitable consequences that come from any and every decision one makes.
ESOTEH
is an energy system I’ve spent 10 years meditating on and figuring out. I’m guessing you may remember the beginning points of this back in SF. I’ve completed the system in recent years and have been using it as a resource to sustain inspiration.
I’ll be marketing the PDF specifically to professional artists as a system for remaining in flow, cultivating a personal style, and sourcing inspiration from an infinite well within.
Chromatic Connections
is an exploration of color theory through the lens of Ancestral reclamation. I teach the basics of color science, and how to use that to deepen the connection to one’s self & Hueman origin.
This will be marketed towards professional artists as well as those seeking intergenerational healing.
The system is designed for those who know their origins as well as those that do not (example: those who were adopted.)
Programs
Soil and Skills
Relational skills for cultivating stability during periods of great transition and skills for harnessing strength to face dark, difficult, and confronting emotions taught through the process of making paint.
The program weaves a different skill into each aspect of paint making.
Module One: Congruence & Conscious Foraging
Module Two: Processing Pigment & Passion
Module Three: Saturate the State-Change
Module Four: Use Your Understanding
This program is being taught live and will be offered evergreen after that.
The marketing includes a ‘community care in capitalism’ model along with affiliate commission marketing.
Being Hueman
My year long flagship program.
Given the impact of the recession, I plan to break this program down in July and make it into smaller, more financially accessible ‘workshops’ sold as evergreen programs.
Workshops In the Pipeline
Decolonizing Color
How has supremacy culture impacted color theory, and what can we as artists do about that? How can we change the way we (as individuals) relate to color and color science as a tool for understanding and impacting the Sickness of Whitness that impacts western ideology by insisting we are separate from, and thus do not impact, each other.
How can we use beauty to impact social movements?
How can we use art to impact culture today?
How can we use joy and pleasure to deconstruct supremacy?
Emotional Support Creature
Design and create an emotional support creature (a la eee) to support difficult moments with playful & silly joy.
Creative Kickstart
Creative blocks? Don’t know her.
A workshop for maintaining creative flow, no matter the circumstance.
Like A Newspaper For Your Ears
“Inappropriate” & “improper” conversations about what it is to be Hueman.
This show has different ‘columns’ that are each co-hosted by a different friend of mine. Each column is like a mini-show within the bigger show, each focused on a different theme.
It’s both an audio & video podcast, with. video focused on growing my YouTube presence.
The columns include:
• Arts & Lifestyle with Emily Jeffords
• Pleasure & Power with Morganne King
• Disobedience & Relational Joy with James-Olivia Chu Hillman
plus
• a solo column where I’ll share my story & thoughts
• and a column of rotating guest interviews with artists & entrepreneurs.
The Talking to Huemans Podcast
hosted by vyana novus & friends
Color | Colour Kid’s Book
how the science of color shows us it’s normal to be different
This project is about 85% finished. I’m finessing some of the science information now, and have 2 illustrations to complete before proofing a printed copy. Here are a few sample pages:
Fine Art
Relief Sculpture
Currently I’m taking commissions for bas & alto relief sculptures called ‘Story Keepers.’
For these works, I sit in conversation with people listening to the story they’re hoping to capture in the piece, use my PCA relational skills to distill their share into a vision, then create a visual work representing their story.
I also welcome human remains (ashes) to create paint for the finished piece.
These are heirloom pieces intended to be passed down, telling the story of, or a formative experience in, one’s life.
Thus far, I’ve received one large 2 piece commission to be completed this fall—without having space to market the project.
Eggshell Pottery
I’m in a very slow experimental process right now developing an eggshell and algae pottery line.
I’m prototyping lighting using the medium, and primarily designing for my first fine art show called, ‘Walking on Eggshells.’
Given the development of this medium, and the pairing of oil paintings, the show will be complete end of 2025/early 2026. It’s an investment, but developing an entirely new medium has already stirred much interest.
I plan to do a proper press release for the show, and a minimum of 6 months of marketing.
The location is TBD. I’m in communication with galleries in LA, SF, and Catania, Sicily.
Oil Paintings
My first collection of oil paintings is called, ‘From the Most High’ and pairs with the eggshell pottery to create a complete show highlighting the beauty & struggle of abuse.
Oil paintings take a minimum of 6 months to cure, depending on the surface used and thickness of paint, which is another reason why the show requires so much space.
I have yet to show examples of these paintings publicly because I’m focusing my content on what I’m currently selling and will share these works closer to the show’s release.
After the show, and depending on the state of my passive revenue streams + medical expenses, I plan to devote more energy to my fine art; personal and commission.
The Shadow Guardian Deck
oracle cards for difficult times
The 52 illustrations for this deck are complete and I’m writing the booklet to accompany them.
The deck is designed to create consistency and stability in chaotic seasons with simple, accessible, and gentle ritual.
The 52 cards each represent a different archetype that acts as a guide & protector in the deep dark corners of one’s self.
The core structure of the deck is optional, but designed like this:
• Each week for 1 year, you pull 1 card.
• For the 7 days that follow, that archetype is your guardian.
• Each day of the week has a simple creative mindfulness practice to explore, consider, and learn from the week’s guardian.
The intention is to offer a year of support during/after a major life change.
The deck can also be used to shuffle and pull a single card, or to pull a spread. All options are discussed in the handbook.
The deck will be published through a small imprint of Simon & Schuster.
Marketing Plan
I have a thorough and layered marketing plan designed to weather a recession and a social media collapse. It’s built with layers of community support and reciprocity as a source of fortification, calling upon the global community I’ve spent years fortifying.
Here are some aspects of my marketing structure:
Of course, email marketing
Affiliate programs run at 30% commission for all books, evergreen courses, and digital products
Community market overlap via the structure of the podcast
Podcast ad space used to promote my own programs & offerings
Incentives to share podcast episodes and win digital programs & products
Focus on wholesale for books, journals, & card decks using digital look books with seasonal releases
Community value adding via blog & social media with an alliterated weekly structure including days like ‘skill share saturday,’ ‘self-reflection sunday,’ ‘momentum monday,’ etc.
Additional Education
Along with my advertising & high ticket offering mentorship, I’ve also traded to be in multiple other rooms to learn the skills necessary to build a sustainable business & financial floor in this era of life.